Phocus

Phocus is a natural tea-based energizing sparkling water but their packaging was struggling to communicate that to the consumer. Phocus asked Suite9C to redesign the can to better convey the product benefits and to target a more fun and outgoing consumer. We started with tweaking the logo to include a power button and bringing in tea leaves to signal energy. From there, we focused on using bright color and the cans natural finish to make these pop on shelf.

Role

Packaging Design
Logo Design

Date

2020

All work completed at Suite9C