Coolspa

Coolspa is a medispa in New York City that is founded and led by a plastic surgeon. Their team came to me in need of new branding, intended to match the quality of their care and help grow their customer base as they expanded to a new Uptown location. This visual direction was designed to catch the attention of discerning New Yorkers who aren’t fooled by trends and gimmicks. The designs intend to communicate a feeling of luxury and reliability that clients look for when investing in beauty treatments. The typography and iconography combine city sophistication with calming, cool energy and speak to clients at multiple stages of the aging journey. The striking color palette of blues and a pop of maroon are representative of a space catering to all genders.

Role

Graphic Designer